In this article, Qamar Zaman of KISS PR, a Dallas, TX based website design, SEO, Google Advertising & Social Media Marketing expert, reveals tips for building a profitable website design.
We are well aware of the need to have a website developed for our business. Website design, aesthetics, usability, and user and search engine friendliness have been discussed time and time again by various experts. These things are important in discussions about website design. Today, we will delve into the heaviest part of website design, the elements that have to do with usability for web visitors and giving them a reason to stay on your website.
The first thing that we think of when we start building our website is what will be the chosen design? When we configure our designs, we think of things that could attract web visitors, and entice them to stay on for a longer period of time. Images, graphics, color, typos, white spaces, navigation settings, calls to action, buttons, and content placement are included in the list of website design elements that impact why visitors may stay on the site, subscribe to an offer, leave a trail or possibly become your next customer.
We want our web visitors to concentrate on our web pages. If your web space is crowded and people experience a difficult time navigating it, or encounter difficulty in finding information, they will walk away quickly. Therefore, in selecting our design preferences, the following should be considered:
Simple Design
Keep your design simple and to the point. Choose the right set of colors, but make use of white spaces efficiently and remove unnecessary elements that are not serving any real purpose except that of occupying usable spaced on the web page.
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See The World Through Customer Eyes
Take a look at your web page like a web visitor would. What are elements that your website visitor would like to learn about? What are the elements that could confuse them? Which content is most enticing? If you put yourself in the shoes of the web visitors, you could possibly make effective web pages that could help you sell your products and disseminate information.
Use of Images in Website Design
Images – Choose images wisely. High resolution, purposeful images. If you are trying to sell candy, but display pictures of puppies, this won’t help you sell your product. You likely won’t be able to retain web visitors for more than 2 seconds. Pick images that relate to your business, products and services. Do not create false alerts. Such efforts simply go to waste.
Use of Fonts in Website Design
Typography – This is another highly important element to focus on when you design your web page. The font type, font size, and font colors must be chosen with care. Readable text makes a difference. Faded text or small fonts can make reading difficult for some audiences.
Larger fonts and bold text work well with H1 (heading or headlines). The text that you want to emphasize must be written in these types of fonts. Over crowding the content area with bold text in other areas could force visitors to lose focus and wander off to other places on the net.
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Call to Actions
The web page that you create must carry a clear call to action. Don’t hide behind words; tell your web visitors what they need to do, whether they are eager to learn more, or wanting to take you up on a discount offer. Put your call to action in catchy words to make users want to quickly grab the offer that you are presenting to them in exchange for the information they leave for you to catch up with them later.
The development of web pages isn’t as simple as it appears. However, a customer focused approach and attractive design can help you garner the interest your products deserve.
By: Qamar Zaman
